As of the first quarter of 2022, the Indonesian e-commerce Tokopedia ranked first among the most clicked e-commerce sites in Indonesia, with more than 158 million clicks. This was followed by Shopee and Lazada.
The rise of e-commerce in Indonesia
E-commerce has been on the rise in Indonesia for a while now and is not expected to stop anytime soon. The archipelago stretches from the western end on Sumatra to the easternmost point in New Guinea over 17 thousand islands and more than five thousand kilometers. As a result, it is difficult for ordinary businesses to reach customers in remote areas. In addition to the on-going traffic issues in key cities like Java, online shopping solutions are a great way to succeed.
Challenges for e-commerce players
However, this does not mean that every e-commerce company is successful. It is rather important to adapt the service to the local market. For example, Bukalapak noticed that not everybody in Indonesia is online yet and therefore established close partnerships with small shops across the country. These little shops can be approached by inhabitants without an internet connection. For the people it is a possibility to have access to a variety of products and Bukalapak can generate money with clients who don’t even have internet access.
Leading e-commerce sites in Indonesia as of 2nd quarter 2022, by monthly traffic
(in million web visits)
Characteristic
Online traffic in million clicks
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iPrice Group. (December 8, 2023). Leading e-commerce sites in Indonesia as of 2nd quarter 2022, by monthly traffic (in million web visits) [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites/
iPrice Group. "Leading e-commerce sites in Indonesia as of 2nd quarter 2022, by monthly traffic (in million web visits)." Chart. December 8, 2023. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites/
iPrice Group. (2023). Leading e-commerce sites in Indonesia as of 2nd quarter 2022, by monthly traffic (in million web visits). Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites/
iPrice Group. "Leading E-commerce Sites in Indonesia as of 2nd Quarter 2022, by Monthly Traffic (in Million Web Visits)." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites/
iPrice Group, Leading e-commerce sites in Indonesia as of 2nd quarter 2022, by monthly traffic (in million web visits) Statista, https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites/ (last visited July 17, 2024)
Leading e-commerce sites in Indonesia as of 2nd quarter 2022, by monthly traffic (in million web visits) [Graph], iPrice Group, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites/